Italian luxury multibrand Michele Franzese Moda has announced that it is accepting cryptocurrencies such as Bitcoin, Ethereum, Cardano, Litecoin and many others as a method of payment.
Michele Franzese Moda accepts cryptocurrencies thanks to Coinify
Michele Franzese Moda is reportedly the first major Italian multi-brand luxury retailer to accept cryptocurrencies.
Specifically, the new integration as a payment method was made possible thanks to a collaboration with Voyager Digital Group’s Coinify system, which allows all e-commerce and Android users to select crypto.
The digital currencies accepted by Michele Franzese Moda are:
- Bitcoin Cash,
- Bitcoin SV,
- Cardano (ADA),
- Voyager Token (VGX),
- Paxos Standard Token,
- USD coin,
- Tether ERC-20,
Simply scan the QR code and complete the payment in the cryptocurrency of your choice, or copy all the payment details to your digital wallet.
The Michele Franzese Moda group accepts crypto
Crypto as a winning innovation strategy
In its statement, the Michele Franzese Moda group emphasizes that for small and medium-sized multi-brand luxury retailers, the only winning strategy remains to focus on innovation.
In this regard, here is how the group’s announcement reads:
“Starting to accept cryptocurrencies means looking with interest, attention and foresight at new scenarios and opening the doors to a future in constant development and change, giving new, numerous and interesting opportunities to lovers of luxury and innovation”.
The Italian multibrand also said that it had requested an update from Apple to introduce cryptocurrency payment, but that no advance response had been received. This is why crypto payment is not yet available on the iOS app.
Decentraland’s Metaverse Fashion Week
Talking about fashion, the Metaverse Fashion Week is now underway in the virtual place of the Decentraland metaverse, welcoming more than 60 participating brands, artists and designers to an event of catwalks, after parties, shopping and immersive experiences in the virtual world.
To participate, users are required to customize their avatar and have a digital wallet in which to keep and store all their gear.
Metaverse Fashion Week’s participants will include the Luxury Fashion District, the area in Decentraland where the Fashion District owned by Metaverse Group is currently located.
The district will host a tour-de-force of fashion houses, brands, designers and fashionistas, including Dolce&Gabbana, Etro, Elie Saab, Imitation of Christ, DUNDAS, Nicholas Kirkwood in collaboration with White Rabbit, Franck Muller, maker of crypto and metaverse-themed watches, FaithTribe, Chufy, Jacob & Co, Monnier Frères, Gary McQueen, Mert Otsamo, Guo Pei and AUROBOROS.
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